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Color Theory: How Brands Can Break the Rules and Succeed
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Color theory is a great stepping stone, but it shouldn’t be the only deciding factor when doing branding. In this article, I will go over 3 brands that break the expectation of color theory - and why it works. When branding your company, it’s important to hone in on the deeper levels of why your company exists in the first place. What sets essential brands apart from the pack is that they look beyond the obvious reasoning and find the one thing that is unique to them, or their unique value proposition. Only once you have nailed down why your brand exists can you look into colors to get the right combination to convey the right message.
READ FULL ARTICLEBe Not the Luke; Be the Yoda: 8 Tips on Customer Empowerment
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Too many brands make themselves the hero of the story.
By being too involved in their own story instead of telling the customer’s story, these companies end up shooting themselves in the foot and missing valuable engagement opportunities with quality customers.
Whether you sell software or toilet paper, B2B or B2C, large-scale or small, this holds true: your customer is the hero.
That hero is on a personal journey, and he needs your help - or rather, you need him to need your help.
READ FULL ARTICLEZillow's Zestimate: An Important Lesson in Transparency
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Zillow has come a long way since its launch in 2006, and it has become quite the popular tool with over 160 million monthly users. Even so, the company has encountered some drama as of late, but the true lesson is in how the situation was handled: openly, honestly, and resourcefully too.
READ FULL ARTICLEThe Sales Cycle: Why a Fast "No" Is Better Than a Slow "Yes"
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One of the most difficult aspects of being a salesperson is closing the best deal while preserving speed and efficiency. Though it would seem like the best answer from a prospect is always “yes,” I’m going to argue that, when a prospect takes forever to close a deal, you’re actually better off getting a faster response, even if it’s a “no.”
READ FULL ARTICLE10 Ways a Solo Content Marketer Keeps the Topics Flowing
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For many content marketers, getting articles out there is a race against the clock.
What's worse, solo content marketers are tasked with the challenge of consistently and quickly coming up with great article topics for the company blog - on top of their many other responsibilities.
In this article, I cover my top 10 tips for producing quality topic ideas - and fast.
READ FULL ARTICLEWhy Storytelling Is Your Brand's Biggest Marketing Asset
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Think about your everyday life: how much of the information you take in, the ads that you see, the decisions you make, and everything else, is influenced by stories?
The answer is likely a lot, because marketers, business people, your friends, and scientists alike have one thing in common: they understand that storytelling is a very powerful and effective tool.
But...why and how is it so powerful?
READ FULL ARTICLEFinding the right balance between innovative web design and UI
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How does one find the balance between having a unique site and having great usability?
It's simple: first, you must understand the basics of user interface (UI), and then you bring in the client's personality.
READ FULL ARTICLEHow (& Why) to Optimize Your Blog for Search Engines
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Having a blog on your business website is such a great investment in optimizing your SERP ranking and getting the most out of writing on topics you’re (hopefully) already passionate about. Follow all these guidelines and your blog’s SEO will pay off big time.
READ FULL ARTICLEAre Free Samples a Good Investment for Businesses?
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People love free stuff, but is it a good marketing strategy? When determining whether you should launch a sampling campaign, it’s important to consider the pros, cons, ROI, and case studies. Ultimately? It's worth it - read on to find out why.
READ FULL ARTICLEDigital Summit Denver 2017: Everything We Learned
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The Digital Summit came to Denver on Tuesday and Wednesday, and it was a whirlwind of avid marketers, excellent speakers, coffee, actionable insights, more coffee, and quality networking.
I laughed so much, learned so much more, and came out of the event inspired and excited.
So excited, in fact, that I can’t help but share my learnings with you so that you too can take some actionable advice from the two-day, information-packed event.
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