The hard sell is dead. Consumers are officially fed up; they’re more desensitized to outbound marketing than ever before. That’s why, in this day and age, sales is all about relationships. The goal of today’s marketers is to court the consumer and give them the value they need to grant you the gift of their money, so much so that you’d have to squint really hard to see a shred of a sales pitch in their strategy.READ FULL ARTICLE
From 1990 to present day, search engines have evolved drastically - which naturally led to the importance of the practice of search engine optimization, or SEO. Join us on a journey from birth to maturity of the search engines we rely on daily, and how SEO professionals have needed to adapt to survive.READ FULL ARTICLE
Ever since Google's algorithm changed to prioritize the quality of content over its keywords, marketers went berserk and began to worry about the importance and relevance of keywords.
Good news: they still matter, but for user experience, not the search bots.READ FULL ARTICLE
Influencers are all the rage.
Every brand is scrambling to grab their perfect famous person and pay them (a hefty amount, I might add) to boost their brand image and products.
One thing is for sure: influencers and non-influencers alike have almost completely replaced the value of traditional celebrities’ authority on what’s cool or not. Just 3% of US consumers said they would be most likely to consider buying a product in-store if a celebrity endorsed it, according to Collective Bias.
Even so, it’s difficult to determine who (or how) brands will leverage prominent people in the community to spread the word otherwise.
That’s why one of the most heated debates surrounding word-of-mouth marketing strategies is whether influencers or brand advocates are more worth your brand’s time and money.READ FULL ARTICLE
“Millennial” has practically become a buzzword in the last few years...and for good reason. They’re the largest - and arguably loudest - generation out there, and they’re sticking around for, well, a while. Let’s cruise through some interesting, eyebrow-raising statistics and talk about how this valuable information will influence your business strategy.READ FULL ARTICLE
Let’s talk millennials. They’re everywhere and anywhere, virtually and physically. They’re smart, they’re savvy, they’re socially conscious...and they cannot be ignored. That's why your business needs to focus on successfully marketing to millennials to maximize their full potential.READ FULL ARTICLE
While brands have taken political stances in the past, we have witnessed a massive spike in doing so in the post-election days. Now is the time to ask yourself: should my brand take a stance, support a cause? It all depends...READ FULL ARTICLE
Just having a website as a sort of placeholder and proof of adaptability in the market is not enough. Your company needs to stand out, but it takes more effort and skill to do so than ever before. Most importantly, however, your website absolutely must exist and function for the customer's needs, not your own.READ FULL ARTICLE
Through my experience designing, I’ve realized that there is a big difference between designing for yourself and designing for your client. It’s very difficult to set aside your personal taste for the taste of the client, especially for designers who are known for their “style.” Especially if this might be the very reason why the client contacted you in the first place. So, how do we close the gap between personal design and client work? I have 5 tips to help you out on your next job.READ FULL ARTICLE