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75 Eye-Opening Statistics on How Each Generation Uses Technology
Whether your target market is Gen Z, millennials, Gen Xers, or baby boomers, it’s important to know how they use tech to build an effective strategy & convert them into loyal...
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Resources for Entrepreneurs in the Top 10 Startup Cities in the US
We've compiled an extensive list of resources, from national to local, for entrepreneurs to take advantage of—but there's a twist: each resource collection is dedicated to one of...
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7 Logo Types and How to Choose the Right One for Your Business
Brand logos are more than a pretty picture. Each type has a specific purpose and appeals to certain audiences. This logo guide goes over the pros and cons for each logo type so...
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Key Takeaways from The Small Business Expo Denver 2018
Last week, our marketer attended The Small Business Expo in the Denver Convention Center on behalf of the team at Ascend. Check out what the event was about, the highlights,...
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9 Perfect Brand Examples of Why It Pays to Differentiate
Being different as a brand is the key to cutting through the clutter and standing out from the competition. Learn why it's important to be different and how these 9 famous brands...
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10 Tips for Crafting a Fit & Healthy Workplace
The best way to turn a bad company culture around is to focus on a key contributor to the issue: health. Simply making sure that your employees are physically, mentally, and...
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How Much Should You Pay for a Logo Design?
With the web’s potential getting bigger every day, it’s tempting to save money and get a cheap logo—but is it really worth the money in the long run? In this article, you’ll learn...
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What is a CMS and why does your website need it?
Learn about how a content management system works, what kind of options are available depending on your website's needs, the pros and cons of using a CMS in your site, the key...
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How to Determine if Your Business Needs a New Website
Stop what you're doing and ask yourself, “is my website the best it can be?” While that is one big, obscure, vague, and terrifyingly finite question, it’s not the only one that’ll...
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Insights That Elevate: Tejaswi Raghurama on Marketing, Brand Awareness, & CRO
I had the honor of interviewing Tej, an up-and-coming marketer in India's startup scene, where I picked his brain about all things marketing—lessons he’s learned in his career,...
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Beer, Liquor, & Cannabis—Oh My! Is Marketing History Repeating Itself?
Some marketing experts may have a feeling of déjà vu when comparing the legalization of cannabis today and the struggles that liquor and beer brands faced post-Prohibition. In...
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What You Need to Know Before Denver Startup Week 2018
Recently, the Ascend team attended the Denver Startup Week Community Kickoff event to prepare for the big week in September. Learn how to participate, the timeline leading up to...
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