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What’s the Pumpkin Spice of Marketing & Design? 2017 Edition

Can you feel it? The crisp fall air, the cool breeze gently brushing your cheeks, the sound of leaves crinkling underneath your boots… It’s that time of year again; it’s pumpkin spice season. Even though design isn’t something you can actually taste, we have our very own “pumpkin spice” for the 2017 fall season trends, and I’m here to break them down for you.

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Denver Startup Week 2017: What We Learned

Last week, all of us at Ascend had the fantastic opportunity to attend Denver Startup Week, the largest free entrepreneurial event in North America. We were so excited about our experience that we interviewed the team about what made the event so special and successful, both individually and as a whole.

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What I’ve Learned In My First Year of Ascending

Our graphic designer Katie recently celebrated her first “Ascendiversary” with us! Check out her year in review.

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Color Theory: How Brands Can Break the Rules and Succeed

Color theory is a great stepping stone, but it shouldn’t be the only deciding factor when doing branding. In this article, I will go over 3 brands that break the expectation of color theory - and why it works. When branding your company, it’s important to hone in on the deeper levels of why your company exists in the first place. What sets essential brands apart from the pack is that they look beyond the obvious reasoning and find the one thing that is unique to them, or their unique value proposition. Only once you have nailed down why your brand exists can you look into colors to get the right combination to convey the right message.

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Be Not the Luke; Be the Yoda: 8 Tips on Customer Empowerment

Too many brands make themselves the hero of the story.

By being too involved in their own story instead of telling the customer’s story, these companies end up shooting themselves in the foot and missing valuable engagement opportunities with quality customers.

Whether you sell software or toilet paper, B2B or B2C, large-scale or small, this holds true: your customer is the hero.

That hero is on a personal journey, and he needs your help - or rather, you need him to need your help.

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Zillow's Zestimate: An Important Lesson in Transparency

Zillow has come a long way since its launch in 2006, and it has become quite the popular tool with over 160 million monthly users. Even so, the company has encountered some drama as of late, but the true lesson is in how the situation was handled: openly, honestly, and resourcefully too.

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The Sales Cycle: Why a Fast "No" Is Better Than a Slow "Yes"

One of the most difficult aspects of being a salesperson is closing the best deal while preserving speed and efficiency. Though it would seem like the best answer from a prospect is always “yes,” I’m going to argue that, when a prospect takes forever to close a deal, you’re actually better off getting a faster response, even if it’s a “no.”

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10 Ways a Solo Content Marketer Keeps the Topics Flowing

For many content marketers, getting articles out there is a race against the clock.

What's worse, solo content marketers are tasked with the challenge of consistently and quickly coming up with great article topics for the company blog - on top of their many other responsibilities.

In this article, I cover my top 10 tips for producing quality topic ideas - and fast.

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Why Storytelling Is Your Brand's Biggest Marketing Asset

Think about your everyday life: how much of the information you take in, the ads that you see, the decisions you make, and everything else, is influenced by stories?

The answer is likely a lot, because marketers, business people, your friends, and scientists alike have one thing in common: they understand that storytelling is a very powerful and effective tool.

But...why and how is it so powerful?

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Finding the right balance between innovative web design and UI

How does one find the balance between having a unique site and having great usability?

It's simple: first, you must understand the basics of user interface (UI), and then you bring in the client's personality.

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