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CRO Crash Course: The Art of a Call-to-Action

You have a website for one key reason: to convert leads into customers. What is the fundamental element that closes the deal? The calls-to-action strategically and meticulously sprinkled all over your site. A call to action, simply put, is a method in which select words are used to prompt a user to complete an immediate action in a sales setting, either online or in print form. Though the definition of a call-to-action sounds easy-peasy, getting the most out of the ones you create for your website takes effort, so let’s walk through: the core elements of a call-to-action, the planning process, how to test your own CTAs, and finally, key optimization factors.

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Smarketing 101: Tying the Knot with Your Sales and Marketing Department

Besides being a funny-sounding portmanteau, smarketing is also the current lead-generating standard every business model needs. The actual term “smarketing” was coined by Hubspot around 2005, and the idea behind it is aligning the sales and marketing teams and processes within a company. It sounds simple in theory, but it takes a lot more effort in practice: after we touch on where this concept came from, we will walk through some essential elements that come together to form a successful smarketing strategy.

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Conscious Capitalism: Can Business be a Force for Good?

As his day job, Adam Melnick is the Senior Entrepreneurship Officer at nonprofit Colorado Lending Source and runs the Ice House 10-week entrepreneurship program there; he spent the last 3½ years learning everything he possibly could about entrepreneurship. About 2½ years ago, Adam was exposed, as he says, to the idea of Conscious Capitalism for the first time. The mission resonated so well with Adam’s passion, and his perception of the business culture of Colorado, that it inspired Adam to co-found the Colorado chapter of Conscious Capitalism.

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10 Vital Skills Every Modern CMO Must Have

CMOs are the rockstars of the whole show, but unfortunately, their role has been underappreciated for too long: now, after years of being the underdogs, CMOs have finally - and deservedly - climbed their way to the top. Back when marketing was immeasurable and more of a guessing game, CMOs’ roles were seen as simply focused experts with the task of overseeing the marketing department; however, the landscape of business has changed drastically. We are in the age of the consumer and the heart of a technological explosion, which brings so much more value to the role of modern CMOs.

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Instagram for Business 2017: An In-Depth Guide

Instagram is an image-heavy social media app that has been around for only seven years...but has left quite the impact in that short period of time. In this article, we're going to explore the history, features, and business applications of Instagram.

The name Instagram comes from a marriage of two terms: instant camera and telegram. Created by Kevin Systrom and Mike Krieger in 2010, the point of the app is to have a quick and effective platform for sharing moments via photo or video while on-the-go or otherwise mobile.

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Using Gulp to automate & streamline your Drupal theme development

There was a time when you had to write in pure CSS. Thank God those days are over! Just in the past few years, the web development community has boomed with new and better ways to streamline your development process, from CSS compilers (SASS and LESS) to automation tools like Gulp and Grunt....

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Live Video: What's All the Hype About?

Video has become a crucial element of our modern, digital world. Though it started with the first video tape recorder capturing footage in 1951, the frontier of video has shifted drastically over the years...until live streaming video arrived and changed everything.

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Shortened URLs: A Brief Report

Have you noticed that websites’ URLs seem to be getting shorter every year? Shortened URLs, or Uniform Resource Locators, are taking over the web...and for good reason. Not only do they condense long, ugly URLs into easy-to-read ones, but they also track a lot of useful information for marketers to collect.

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What is a 301 Redirect? Everything you need to know

You’ve probably heard the words 301 redirect before, but what is it, really? In layman's terms, you are creating an alias URL for your real URL. You are telling everyone that an old URL has been permanently moved to a new URL.

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When Should You Pass the Marketing Torch?

Do you ever feel like there aren’t enough hours in the day for you to run a business, promote it effectively, and still have a life?

Well, there aren’t. And it’s not because you have to do marketing; it’s because you have to do quality marketing - and quality sure does take time. Simply put, there are aspects of your core business that need your attention and expertise, and then there are the aspects of your business strategy, such as marketing, that are nagging for more and more from you every day. While you can’t add more hours to the day to take care of both running your business and promoting it, you sure can save time and effort by getting some outside help. The most important point, however, is to keep in mind that the marketing environment keeps rapidly evolving, so whatever you decide to do, you simply cannot put marketing off.

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