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How Much Should You Pay for a Logo Design?
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With the web’s potential getting bigger every day, it’s tempting to save money and get a cheap logo—but is it really worth the money in the long run? In this article, you’ll learn about brand identity, why it’s important, and how much it should cost to get a quality logo.
READ FULL ARTICLEWhat is a CMS and why does your website need it?
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Learn about how a content management system works, what kind of options are available depending on your website's needs, the pros and cons of using a CMS in your site, the key differences between Drupal and WordPress, and more from our CTO and in-house Drupal expert, Steven Monetti.
READ FULL ARTICLEHow to Determine if Your Business Needs a New Website
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Stop what you're doing and ask yourself, “is my website the best it can be?”
While that is one big, obscure, vague, and terrifyingly finite question, it’s not the only one that’ll help you determine whether it’s time for a website makeover or whether you can keep doing what you’re doing...for now.
Explore the 24 most important questions you need to ask to determine if it’s time for a new website right now, sometime soon, or not for a good while.
READ FULL ARTICLEInsights That Elevate: Tejaswi Raghurama on Marketing, Brand Awareness, & CRO
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I had the honor of interviewing Tej, an up-and-coming marketer in India's startup scene, where I picked his brain about all things marketing—lessons he’s learned in his career, how to (truly) understand your customers, tips on crafting and launching strategies, conversion rate optimization ideas, and much more.
Here’s the wisdom he had to share.
READ FULL ARTICLEBeer, Liquor, & Cannabis—Oh My! Is Marketing History Repeating Itself?
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Some marketing experts may have a feeling of déjà vu when comparing the legalization of cannabis today and the struggles that liquor and beer brands faced post-Prohibition.
In this article, you’ll explore how beer and liquor sales faced very similar issues to what cannabis is fighting through today. You’ll learn how these industries have battled their way into being accepted through the eyes of the public and the government.
The question now is: will cannabis find the same success as alcohol?
READ FULL ARTICLEWhat You Need to Know Before Denver Startup Week 2018
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Recently, the Ascend team attended the Denver Startup Week Community Kickoff event to prepare for the big week in September. Learn how to participate, the timeline leading up to DSW, tips on submitting to present at the event, and what not to do.
READ FULL ARTICLEInsights That Elevate: Chad Coleman on Rebranding
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Learn all about rebranding from our CEO and Co-Founder Chad Coleman, Ascend's in-house branding expert.
In this interview, he covers everything from what rebranding is (and isn't), the most important questions to ask before diving in, his favorite success and failure stories, and some top tips that you should know before you do a rebrand.
READ FULL ARTICLE51 Colorado Business Statistics Every Entrepreneur Should Know
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Colorado, and especially Denver, is quickly becoming a prominent player in the US entrepreneurial scene. Check out the data on why it's a great place for businesses and how it impacts your brand.
READ FULL ARTICLEHeadline Capitalization for UX: Title Case vs. Sentence Case
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There’s a lot that goes into crafting the perfect headline for your article. Even if you get past the keyword research stage, choosing the right phrasing to make it stand out, and consulting your peers for feedback, you still have to determine how to style it correctly.
While the two best headline capitalization styles are decidedly title case and sentence case, it’s not as simple as picking one and running with it.
Here's how to choose the best one for your brand.
READ FULL ARTICLEThe millennial consumer: how they shop & why they buy
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Join me for a deep dive into how millennials spend, save, & shop as the biggest group of consumers in the US. Most importantly, you'll gain insights on how your brand can take this information to successfully tap into this powerful and popular customer base.
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