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20 Crucial Questions to Ask Before Doing a Website Design

So, you need a new website.

While it’s tempting to immediately take this show on the road, there are a lot of questions you need to ask yourself first so that your new website is built to be exactly what you need for your business.

But first, you're probably wondering...

Why do I need to ask these questions?

...

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Combating the Lurker Epidemic: How to Get Your Audience to Engage

While there are ways in which you can increase engagement on your content, there is also an inevitable—and large—chunk of your community that is made up of lurkers. And while lurkers, by nature, are not bad people or ignore your content on purpose (in fact, they may silently be some of your brand’s biggest fans), it can be frustrating to deal with such an underwhelming response to your brand’s carefully crafted content strategy.

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8 Holiday Marketing Ideas for Non-Product Businesses

Now that we’re in the full swing of the holiday season, it can be frustrating for service-based businesses to watch as their product-based counterparts have ample marketing material for the holidays—Black Friday sales, Cyber Monday deals, holiday gift guides, last-minute offers, and so much more. It’s important for all brands to stay active and relevant in that time to bring in leads and stay top-of-mind for their ideal customers, but what’s the best way to go about this if your brand doesn’t sell a tangible, wrappable product?

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How to Drive Quality Traffic from Google+ to Your B2B Website

Preview Chapter 6: Google+ from our free ebook The Savvy Marketer’s Playbook for Driving Traffic to Your Website: B2B Edition.

Learn all of the basics of Google+, as well as how to engage with your ideal audience and optimize your brand's strategy.

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How to Drive Quality Traffic from YouTube to Your B2B Website

Preview Chapter 5: YouTube from our free ebook The Savvy Marketer’s Playbook for Driving Traffic to Your Website: B2B Edition. Learn the basics of YouTube, plus engaging, optimizing, and advertising your brand.

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Cultivating Positive Brand Culture with Jacki Carr: What We Learned

Last week, Jacki joined us as our special guest in discussing the importance and implementation of creating a positive brand culture to have a happier and more engaged team.

Check out the 4 key lessons we walked away with from the Meetup event.

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How to Drive Quality Traffic from Facebook to Your B2B Website

Preview Chapter 4: Facebook from our free ebook series The Savvy Marketer’s Playbook for Driving Traffic to Your Website: B2B Edition. Learn about the basics of Twitter and the tricks to engaging your audience. Plus, get the scoop on optimizing and advertising your brand on this powerful B2B platform.

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3 Essential Tools for the Modern Web Designer

There are so many options for designers to use that can make our daily tasks seem overwhelming. I’m sharing with you the top 3 programs I use, why I use them, & most importantly, why I chose them over others.

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How to Drive Quality Traffic from Twitter to Your B2B Website

Preview Chapter 3: Twitter from our free ebook series The Savvy Marketer’s Playbook for Driving Traffic to Your Website: B2B Edition.

Learn about the basics of Twitter and the tricks to engaging your audience. Plus, get the scoop on optimizing and advertising your brand on this powerful B2B platform.

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Are You Guilty of Using Annoying Calls-to-Action?

Guilt-tripping CTAs used to be funny when they first became trendy, but that luster of good fun and clever humor has long since worn off. Now, people prefer honesty, clarity, and professionalism when encountering a brand’s offers, not feelings of guilt and sass. That’s why we’ve collected a few examples of what not to do when crafting compelling CTA copy for you to learn from.

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